The Social Web

The reason why the 2018  ‘Baby Shark’ song is so popular is because it is a catchy, easy  to memorize song with repetitive lyrics and it’s upbeat tune can turn a frown upside down.

Not only that there is a very catchy easy to learn dance that goes along with it. Children around the world began dancing and creating videos and Tik Toks to the song and it also helps toddlers learn gross motor skills. The song made up to $34.3 million dollars in song plays and franchise.

So why is Baby Shark so viraly addictive and collect so many likes shares and reactions?

There’s a very real reason why people can’t seem to get the viral children’s song “Baby Shark” out of their heads. According to scientific experts, the tune’s repetitive lyrics and fast tempo trigger the pleasure center in the brain. The upbeat tempo of “Baby Shark” also explains its popularity.

Going viral is science based and psychology based.

People gravitate towards content that everyone is sharing.Not only do songs go viral like baby shark but how to do things , beauty hacks, and dances. The news and humours posts get the most shares on social media based on surveys.

72 percent of people watch the news and 66 percent of people share things that are humorous.  The posts that go viral trigger an emotional effect on the user.

People share content to 

  • Connect with someone over a shared interest
  • Promote a product they believe is useful to others
  • Be involved in a current trend or event
  • Be the first to tell a friend about a trend or event
  • Share something about themselves
  • Socialize with friends offline
  • Promote a good cause
  • Demonstrate their own knowledge or ability
  • Start an online conversation
  • Boost their reputation among friends

Understanding virality may help people in my field of communication because journalists can use the clout to get themselves known. Understanding how it works could lead their career into a great success.

Due to the way things are with social media, many people do anything to go viral to become Facebook famous , an Instagram celebrity or Youtube famous. What started as a way to bring people closer together is now a way to make money and a career. Virality is now a part of everyday life .

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